Communication is very important
in every company, for the matter of fact that if communication is not
effective, the jobs and tasks will not be done and delivered well, according to
the expectations and targets. What Steve Jobs practiced in Apple was that every
employee, from the top managers to every junior staff has a “crystal clear
understanding of the goals and visions for the future” (4). “The
employees also know exactly how their contributions would affect the company” (4).
This therefore shows that the communication method used by Steve Jobs to
deliver his message was spot on. He believed that in order for the staff to be
able to produce good results, they have to know head and tail on what is going
on in the company, and what the company wants in the future. In addition, “Steve
Jobs also had meetings on a regular basis, in which he met with his executive
management team to discuss on progress on projects, any problems and etc” (4)
. This way, the employees are always able to communicate well with his entire
team and I also believe that problems will be solved faster this way, since
meetings are held regularly. “The message delivered by Steve Jobs, regardless
of whether it is to customers or his staff, is always positive” (4).
When one delivers a message positively, there is a high chance of the response
being positive as well. This works in every scenario, even in a school. If the
teacher teaches the class with a depressing and negative tone of voice, her
students will also be as negative as she is.
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